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Welcome To A Brand New Online Shopping Experience

by Straits Wine Company 02 Oct 2023
Yarra Yering

After months of hard work, we’re so excited to unveil our revamped online site for all your wine-shopping needs. We’ve listened closely to your feedback and are proud to showcase our growing portfolio of boutique wines, carefully curated by our expert team of sommeliers. 

Aveline Kok, Co-CEO of The Straits Wine Company, shares, “We’re proud to introduce our enhanced online shopping experience, designed to bring the world of fine wines closer to customers. Our focus was to create an intuitive and informative journey, whether you’re a wine novice looking to learn more about wines, a passionate oenophile looking for your next favourite bottle, or simply shopping for a gift. We have expert-backed recommendations, online-only exclusives and more that make your wine exploration seamless and delightful.”

Here are a few of our upgrades:

1. Fresh Wine Inspirations
Altos Las Hormigas
We know selecting the ideal wine for your next event can be a challenge and our ‘inspiration’ function is here to help. In addition to sorting wines by country or region, the new Inspiration selection offers occasion-based suggestions for your easy perusal: whether you're planning a lively party, searching for the perfect gift, or even a cigar companion, we've got you covered. We’ve also meticulously sorted our wines to pair with various cuisines, from succulent meats and exquisite seafood to artisanal cheeses. It’s your cheat sheet to be a wine expert in no time!

2. Expert Recommendations with #MoritzRecommends

When we say we’re expert-backed, we mean it. Our Co-CEO and certified sommelier Moritz Deyle will personally select wines in our #MoritzRecommends range. A keen visual learner? Watch our #MoritzRecommends video series on Instagram or Facebook.

3. Redefining Wine Shopping with Our Improved Product Catalogue

Our user-friendly interface provides an exceptional browsing experience, allowing you to effortlessly narrow down your wine choices using an array of filters. What truly sets us apart are our specially designed product cards, featuring wine bottle images alongside vital details like country of origin, grape varietals, wine style, and ratings, making wine selection a breeze. Plus, you can easily mark wines as favourites with a convenient heart icon for quick access. 

4. The Latest & Greatest In-Store and Online

Straits Wine Icon Village
While we’re here to support your wine shopping needs 24/7, be sure to check out our latest in-store events — featured here first! Our popular Meet the Wine Experts event series, our ever-evolving range of #StraitsWineDiscovery bottles (complimentary tastings), and even in-store-only promotions all get updated here. 

There’s plenty more to discover so we won’t take all the fun out of it by listing them all. Have a browse on our brand new and let us know what’s your favourite new feature. 

Want to share more feedback? We’d love to hear it! Fill in our survey here — show proof of submission at any of our stores and get S$5 your purchase. Happy shopping! 

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