Privacy Policy

Privacy Policy

1. Introduction

Welcome to the Straits Wine website. At Straits Wine, we value your privacy and are committed to protecting your personal data. This privacy policy ("Policy") explains how we collect, use, disclose, and safeguard your information when you visit our website Please read this Policy carefully. If you do not agree with the terms of this Policy, please do not access the site.

2. Collecting Personal Information

When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, we refer to any information about an identifiable individual (including the information below) as “Personal Information”. See the list below for more information about what Personal Information we collect and why.

2.1 How Personal Data is Collected
We may collect your personal data in several situations, including, without limitation, the following:

  • When you register for an account on the Website, or through any of our service counters or standalone stores.

  • When you complete purchase orders, requests, or applications for our products or services (by telephone, in person, mail, or electronically).

  • When you make a purchase on the Website.

  • When you communicate with us directly in relation to our products and services (in person; via our customer service; or via our consultants in our stores, our counters; by email, telephone, or any other means).

  • When you use services that are made available on the Website or at our stores.

  • When you enter, and when you interact with us during promotions, competitions, contests, lucky draws, or special events.

  • When you apply for employment with us.

  • When you subscribe to any of our membership programmes.

  • When you participate in surveys and other types of research we may conduct.

    2.2 Collection of Personal Data
    You can use and browse the Website without disclosing your personal data. The provision of your personal data is voluntary. However, if you do not provide your personal data to us, we may not be able to provide some or all of the products and services that you may require from us.

    If you are a candidate for employment, we will collect personal data that you provide to us during the recruitment process, including personal data that is contained in your resume and in any application form that we require you to fill up. Such personal data may include your employment history and working eligibility rights. Further, you consent to us contacting the character references stated therein (if any); and your previous employers to evaluate your suitability for the role you have applied for.

    2.3 Types of Personal Data Collected
    The types of personal data which we may collect about you include, without limitation:

    • Contact information such as names, addresses, telephone numbers, and email addresses.

    • Billing information such as billing address and credit card information.

    • Unique information such as photographs; contact preferences; and date of birth.

    • Details of any membership that you have with us.

    • Details of your visits to the Website, such as traffic data; location data; and the resources that you access on the Website.

    • Your transaction history.

    2.4 Device Information

    • Purpose of collection: To load the Site accurately for you, and to perform analytics on Site usage to optimize our Site.

    • Source of collection: Collected automatically when you access our Site using cookies, log files, web beacons, tags, or pixels.

    • Disclosure for a business purpose: Shared with our processor Shopify, Facebook, and Google.

    • Personal Information collected: Version of web browser, IP address, time zone, cookie information, what sites or products you view, search terms, and how you interact with the Site.

    2.5 Order Information

    • Purpose of collection: To provide products or services to you to fulfill our contract, to process your payment information, arrange for shipping, and provide you with invoices and/or order confirmations, communicate with you, screen our orders for potential risk or fraud, and when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

    • Source of collection: Collected from you.

    • Disclosure for a business purpose: Shared with our processor Shopify, Facebook, and Google.

    • Personal Information collected: Name, billing address, shipping address, payment information (including credit card numbers, email address, and phone number).

    2.6 Information Collected Automatically

    When you visit our website, we may collect certain information automatically, including:
    • IP address
    • Browser type and version
    • Browsing history
    • Time and date of visit
    • Cookies and similar technologies

    3. Purposes for Collection, Use, Disclosure

    We may use the personal data we collect for various purposes, depending on the circumstances for which we may need to process your personal data. These purposes include, without limitation:

    • To process and manage your orders.

    • To communicate with you about your orders and provide customer support.

    • To personalize your shopping experience.

    • To send you marketing communications and promotional offers.

    • To improve our website and services.

    • To comply with legal obligations.

    • To conduct market research or surveys, internal marketing analysis, customer profiling activities, analysis of customer patterns and choices, planning and statistical and trend analysis in relation to our products and/or services.

    • To share any of your personal data with the auditor for our internal audit and reporting purposes.

    • For audit, risk management, and security purposes.

    • For detecting, investigating, and preventing fraudulent, prohibited, or illegal activities.

    • For enabling us to perform our obligations and enforce our rights under any agreements or documents that we are a party to.

    • To transfer or assign our rights, interests, and obligations under any agreements entered into with us.

    • For meeting any applicable legal or regulatory requirements and making disclosure under the requirements of any applicable law, regulation, direction, court order, by-law, guideline, circular, or code applicable to us.

    • To enforce or defend our rights and your rights under, and to comply with, our obligations under the applicable laws, legislation, and regulations.

    • To carry out verification and background checks as part of any recruitment and selection process in connection with your application for employment with us.


    4. Minors

    The Site is not intended for individuals under the age of 18. We do not intentionally collect Personal Information from children. If you are the parent or guardian and believe your child has provided us with Personal Information, please contact us at the address above to request deletion.


    5. Sharing Your Personal Data

    We share your Personal Information with service providers to help us provide our services and fulfill our contracts with you, as described above. For example:
    • We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here:
    • We may share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant, or other lawful request for information we receive, or to otherwise protect our rights.

    6. Behavioural Advertising

    As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For example:
    • We use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here: You can also opt-out of Google Analytics here:
    • We share information about your use of the Site, your purchases, and your interaction with our ads on other websites with our advertising partners. We collect and share some of this information directly with our advertising partners, and in some cases through the use of cookies or other similar technologies (which you may consent to, depending on your location).
    • We use Shopify Audiences to help us show ads on other websites with our advertising partners to buyers who made purchases with other Shopify merchants and who may also be interested in what we have to offer. We also share information about your use of the Site, your purchases, and the email address associated with your purchases with Shopify Audiences, through which other Shopify merchants may make offers you may be interested in.
    For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at
    You can opt out of targeted advertising by:

    Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at:

    7. Cookies

    A cookie is a small amount of information that’s downloaded to your computer or device when you visit our Site. We use a number of different cookies, including functional, performance, advertising, and social media or content cookies. Cookies make your browsing experience better by allowing the website to remember your actions and preferences (such as login and region selection). This means you don’t have to re-enter this information each time you return to the site or browse from one page to another. Cookies also provide information on how people use the website, for instance whether it’s their first time visiting or if they are a frequent visitor.

    We use the following cookies to optimize your experience on our Site and to provide our services.

    Cookies Necessary for the Functioning of the Store

    Name Function Duration
    _ab Used in connection with access to admin. 2y
    _secure_session_id Used in connection with navigation through a storefront. 24h
    _shopify_country Used in connection with checkout. session
    _shopify_m Used for managing customer privacy settings. 1y
    _shopify_tm Used for managing customer privacy settings. 30min
    _shopify_tw Used for managing customer privacy settings. 2w
    _storefront_u Used to facilitate updating customer account information. 1min
    _tracking_consent Tracking preferences. 1y
    c Used in connection with checkout. 1y
    cart Used in connection with shopping cart. 2w
    cart_currency Used in connection with shopping cart. 2w
    cart_sig Used in connection with checkout. 2w
    cart_ts Used in connection with checkout. 2w
    cart_ver Used in connection with shopping cart. 2w
    checkout Used in connection with checkout. 4w
    checkout_token Used in connection with checkout. 1y
    dynamic_checkout_shown_on_cart Used in connection with checkout. 30min
    hide_shopify_pay_for_checkout Used in connection with checkout. session
    keep_alive Used in connection with buyer localization. 2w
    master_device_id Used in connection with merchant login. 2y
    previous_step Used in connection with checkout. 1y
    remember_me Used in connection with checkout. 1y
    secure_customer_sig Used in connection with customer login. 20y
    shopify_pay Used in connection with checkout. 1y
    shopify_pay_redirect Used in connection with checkout. 30 minutes, 3w or 1y depending on value
    storefront_digest Used in connection with customer login. 2y
    tracked_start_checkout Used in connection with checkout. 1y
    checkout_one_experiment Used in connection with checkout. session


    Reporting and Analytics

    Name Function Duration
    _landing_page Track landing pages. 2w
    _orig_referrer Track landing pages. 2w
    _s Shopify analytics. 30min
    _shopify_d Shopify analytics. session
    _shopify_s Shopify analytics. 30min
    _shopify_sa_p Shopify analytics relating to marketing & referrals. 30min
    _shopify_sa_t Shopify analytics relating to marketing & referrals. 30min
    _shopify_y Shopify analytics. 1y
    _y Shopify analytics. 1y
    _shopify_evids Shopify analytics. session
    _shopify_ga Shopify and Google Analytics. session


    The length of time that a cookie remains on your computer or mobile device depends on whether it is a “persistent” or “session” cookie. Session cookies last until you stop browsing and persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and will expire between 30 minutes and two years from the date they are downloaded to your device.

    You can control and manage cookies in various ways. Please keep in mind that removing or blocking cookies can negatively impact your user experience and parts of our website may no longer be fully accessible.

    Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser controls, often found in your browser’s “Tools” or “Preferences” menu. For more information on how to modify your browser settings or how to block, manage or filter cookies can be found in your browser’s help file or through such sites as:

    Additionally, please note that blocking cookies may not completely prevent how we share information with third parties such as our advertising partners. To exercise your rights or opt-out of certain uses of your information by these parties, please follow the instructions in the “Behavioural Advertising” section above.


    8. Do Not Track

    Please note that because there is no consistent industry understanding of how to respond to “Do Not Track” signals, we do not alter our data collection and usage practices when we detect such a signal from your browser.


    9. Changes

    We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons. Any changes will be posted on this page, and the revised Policy will take effect when it is posted. Your continued use of our website after the posting of changes constitutes your acceptance of such changes.

    10. Contact Us

    If you have any questions about this Policy or our privacy practices, please contact us at:

    Singapore Straits Wine Company Pte Ltd
    Phone: 1800 8888 333
    Address: 6 Harper Road,  #01-02 Leong Huat Building, Singapore 369674


    This Policy was last updated on 26 June 2024.